What Drives Us
Inspiration
We draw our inspiration from the benevolent, tolerant Monk Pu-Tai. We follow Pu-Tai's philosophy of mastering the environment through love, joy and creativity rather than being mastered by it. The monk is also popularly known as the Laughing Buddha, bringing happiness and laughter to millions across the world.
He is often considered a representation of both contentment and abundance through his depictions of humanity, spontaneity and insight. We aspire to introduce the joy, that Monk Pu-Tai represents, into our everyday lives and thereby into every body’s lives.
VISION
At BABA we aim to be a leading global corporation that embodies superior quality and ethical responsibility towards our customers. We strongly believe in providing a healthy environment conducive to the growth and development of the organization and its stakeholders.
At BABA we aim to make products that will delight you, inspire you and engage you for years to come.
COMPANY ETHOS
Happy Products. Happy People.
We believe that there are no shortcuts to happiness. Our ethos is not just another tagline but is something we live and breathe every day. Happy products are made by happy people and when purchased will make people happy. This for us is the most important part of everything we do. From creating an environment that our employees are happy working in to ensuring that every product that reaches our consumer is of the highest quality and standards.
CORPORATE PHILOSOPHY
Overall
We believe in timely and efficient delivery to our stakeholders by addressing the ever-changing needs of customers in a sustainable manner, thus embodying our ethos of "Happy Products. Happy People".
Conformism
It is very important for us to uphold the law at all times and be righteous citizens of the country.
Growth
To increase our revenues and profits by expanding our businesses, both old and new, through systematic diversification which will in turn increase our market scope.
Customers
To maintain our market leadership by providing complete customer satisfaction by offering nothing but the best across the board
